Branding
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A brand is definded by the American Marketing Association (AMA)as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." | A brand is definded by the American Marketing Association (AMA)as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." | ||
= Branding in your Library = | = Branding in your Library = | ||
| + | = Other Resources= | ||
| + | [http://www.marketingpower.com/ American Marketing Association] | ||
Revision as of 18:13, 4 August 2006
Definition
A brand is definded by the American Marketing Association (AMA)as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."
Branding in your Library
Other Resources
American Marketing Association
